Lost Lore Tequila — Master Distiller Sergio Cruz, NOM 1414 Vivanco

Why we carry them

Lost Lore is one of the cleanest, most transparent tequila brands on our shelf. It's bottled at NOM 1414 — the Vivanco family's distillery in Los Altos, Jalisco — under Master Distiller Sergio Cruz. Every expression is independently additive-free certified by Tequila Matchmaker (no caramel coloring, no glycerin, no sugar-based sweeteners, no oak extract). What you taste is 100% blue Weber agave from the Highlands, the way the producer chose to bottle it.

Master Distiller · Sergio Cruz

Sergio Cruz is the Master Distiller behind Lost Lore. He runs production at NOM 1414 — the same distillery that makes the Vivanco family's flagship Viva Mexico tequila — and his fingerprint is all over the Lost Lore lineup. Cruz's style is the opposite of the modern celebrity-tequila playbook: no shortcuts on cook times, no flavor additives at bottling, no proof reductions to chase a sweeter palate. His Reposado spends up to twelve months in ex-whiskey barrels; his Añejo, up to thirty-six. The bottles taste like what someone who's been distilling agave for a long time wants to drink, not what a marketing team thinks will sell.

The Vivanco family · NOM 1414, Arandas, Jalisco

Lost Lore is bottled at the Viva Mexico Vivanco distillery — a multi-generational, family-owned operation in the Highlands of Jalisco. The Vivancos have farmed agave and made tequila for decades on their own estate, and they produce both their own brand and a small number of carefully chosen partner labels. Lost Lore is one of those partner labels. That matters: a real working family distillery with real skin in the game, not a contract-bottling factory churning out anonymous house brands. When a NOM hosts only a few names and the family's own bottle is one of them, the partner brands eat at the same standard.

The expressions

We carry the full range — from un-rested Blanco through 36-month Añejo:

Blanco — un-rested, crisp agave with bright citrus and a clean peppery finish. Tahona-crushed.
Tahona Blanco — the limited Tahona expression. Stone-mill crushing pulls more pulp and fiber into the ferment, giving it a silkier, more savory mouthfeel.
Valley Blanco — a higher-proof expression built around Jalisco lowland (Valley) agave, terroir-driven, intensely peppery and earthy.
Reposado — up to 12 months in former whiskey barrels. Cooked agave with vanilla and oak.
Añejo — up to 36 months in former whiskey barrels. The deepest bottle in the line: cooked agave, vanilla, and oak with rounded heat.

NOM 1414 · Highlands & Valley

NOM 1414 is the official distillery designation that identifies who actually made each bottle — the Vivanco family's house. Lost Lore's lineup pulls from both Highland and Valley Jalisco agave: the Highland's red volcanic soil and cool nights produce sweeter, fruitier blue Weber, while the Valley's warmer climate and mineral soils give a more aggressive, peppery, earthy profile. Tasting the Blanco against the Valley Blanco is the easiest single-flight in our store to learn what tequila terroir actually tastes like — and you can do it knowing both bottles were cooked, milled, fermented, and distilled by the same person under the same roof.

Additive-free, the long way

Most "premium" tequila on US shelves contains up to 1% additives — caramel coloring to fake age, glycerin to fake mouthfeel, oak extract to skip the barrel — and the law allows producers to call themselves "100% agave" anyway. Sergio Cruz submits every Lost Lore batch for independent additive-free verification by the Tequila Matchmaker team. If you've only ever drunk additive-loaded tequila, the first sip of Lost Lore Reposado is a conversion experience.

In stock at Off Premise

8 bottles · click to add to cart

Lost Lore High Proof Reposado

Lost Lore was born from family legacy. Founder Arturo Lamas III grew up knowing his great-grandfather had been a traditional agave spirits maker, a craft that had gone quiet over the generations. That…

$95

Lost Lore Tequila Anejo

Lost Lore Añejo Tequila is made at NOM 1414 in the highlands of Jalisco under the direction of Master Distiller Sergio Cruz, a name that signals attention to process in a category crowded with shortcu…

$100

Lost Lore Tequila Blanco

Lost Lore Tequila Blanco is a small-batch highland tequila from NOM 1414 in Los Altos de Jalisco, made with 100% blue weber agave crushed using traditional tahona stone wheels. The tahona method, slow…

$65

Lost Lore Tequila Blanco Tahona

Lost Lore Tequila Blanco Tahona is a highland agave expression from NOM 1414 defined by a single production choice: tahona crushing. Where modern roller mills shred agave fibers fast, the tahona — a c…

$95

Lost Lore Tequila Blanco Valley

Lost Lore Tequila Blanco Valley Discover the bold, vibrant power of lowland agave in Lost Lore Valley Blanco — a high-proof expression crafted to showcase the distinctive terroir of Jalisco's Valley (…

$85

Lost Lore Tequila Reposado

Lost Lore Reposado Tequila rests up to twelve months in used American white oak whiskey barrels at the Vivanco family distillery in Los Altos de Jalisco, where master distiller Sergio Cruz oversees pr…

$70

Coming soon

Lost Lore Poca Madre — Cask Strength Reposado

2026 limited edition Cask Strength Reposado from the Lamas Family at NOM 1414. 96 proof / 48% ABV. 100% de agave, Tequilana Weber from Jalisco / Los Altos. Only 2,000 bottles produced. Aged in America…

Coming soon

Lost Lore × FTR — Tag-Team Reposado

Limited collaboration with FTR — Dax Harwood and Cash Wheeler, the AEW tag team — etched onto the label. 98 proof / 49% ABV. Reposado finished in Mizunara oak (Japanese oak), a rare cask choice for te…

Coming soon