How it works

From signup to live shop — five days.

A walkthrough of what onboarding looks like, what your customers see, and what you see as the shop owner.

01

You join the waitlist

Tell us about your shop, your Square setup, and what's frustrating you about your current site (or lack of one). Adam reads every application himself and follows up within 1-2 days.

If we're a good fit, we set up a 20-minute call to walk through the live demo and answer any questions. If we're not, you get an honest answer about why.

02

Onboarding setup (Day 1-2)

Once you're in, we kick off setup with three things from you: Square API credentials (read-only is fine to start), your existing branding (logo, colors, fonts — or we'll pick), and your domain name.

  • Square inventory sync configured for your location ID
  • Catalog imported and reviewed for image quality
  • Branding applied to all pages (homepage, product, checkout, account)
  • Email infrastructure set up (welcome series, abandoned cart, restock)
  • DoorDash Drive integration if you want local delivery
03

Domain + DNS (Day 3)

You point your domain at the Standalone deployment via a single A or CNAME record. We configure SSL, set up the canonical URLs, and submit the sitemap to Google Search Console.

If you don't have a domain yet, we'll help you pick and register one. (Recommendation: keep your shop name as the domain — yourshop.com or similar.)

04

Walkthrough + go-live (Day 4-5)

30-minute walkthrough of the admin dashboard, where you'll spend most of your shop-owner time. We test a checkout end-to-end (real card, refunded immediately) to verify everything connects to Square correctly.

  • Place a test order through the live site
  • Confirm Square receives it in real-time
  • Confirm DoorDash dispatches if it's a delivery order
  • Confirm the customer gets their confirmation email
  • Confirm you get the new-order alert

If everything works, we flip the DNS and you're live. If something doesn't, we fix it before flipping.

05

You run your shop. We support.

From here on out, you're operating. Email Adam directly for support — usually a reply within a few hours during business hours, faster if it's broken. We don't have a help center or ticket system because the support volume is intentionally low (we onboard a small number of shops).

Platform improvements roll out continuously — anything Adam adds at his own shop ships to yours. SEO upgrades, marketing automation, dashboard features, AI tools. No additional cost.

What's included, in detail

The full feature set. Most platforms charge for half this stuff via "apps."

Storefront
Live Square inventory sync
What's on your shelf is what's on the site. Real-time inventory counts. Out-of-stock items hidden automatically. Image management via Square's catalog (no double-entry).
Checkout
Three fulfillment options
Pickup at your shop, same-day local delivery via DoorDash Drive, and overnight/2-day shipping. All routed through Square's hosted checkout for compliance and PCI.
Customer experience
Customer accounts with reorder
Magic-link login (no passwords). Customers see past orders, save addresses, one-click reorder. Drives 5-10% repeat-order lift.
Subscriptions
Self-serve clubs
Customers sign up online, manage their own pause/cancel/card-update. You stop manually adding subscriptions in Square. Multiple plans per shop, multiple cadences.
Marketing
Automated sequences
Welcome series (Day 0 / Day 3 / Day 7). Abandoned cart recovery. Win-back at 90 days. Restock notifications. Subscription anniversaries. All triggered automatically — you don't manage any of it.
Discovery
Gift Concierge AI
3-question quiz that recommends 3 bottles from your actual current shelf. AI-driven (with deterministic fallback) so it adapts to seasons and inventory. Drives gift-purchase conversion ~3x.
Growth
Built-in referral program
Customers share their referral link, get $5 when their referee places a first order. Codes generated as Square discounts automatically. No third-party referral platform needed.
SEO
Server-rendered, indexable
Real product pages, real category pages, real schema markup. Sitemap auto-generated from your live Square catalog. IndexNow integration for Bing. Most platforms can't say any of this.
Operations
Admin dashboard
Sales, customers, inventory, subscriptions, search queries, traffic sources, daily digest emails. AI-assisted analysis ("what should I reorder this week?"). The view you actually want at 9am. See the live demo →
Email
Daily morning digest
Yesterday's revenue, top sellers, day-over-day trends, running-low alerts, abandoned-cart count. Sent to your inbox at 8am Chicago. Also has a "send me one now" button.
Security
Vulnerability scanner ban
Three-strikes rule for bots probing for WordPress / phpMyAdmin / .env exploits. Permanent ban after the third strike. Lower load on your server, fewer false alerts.
Resilience
Daily Square backup
Daily JSON snapshot of catalog, customers, orders, subscriptions. Survives within a deploy lifetime. Recovery if Square has an outage or anything weird happens.

Want to see it running?

Off Premise Chicago is the founder's actual bottle shop, built on Standalone. Click around — the Account, Clubs, Gift Concierge, and Refer pages are all part of what every Standalone shop gets.

Join the waitlist